It's All About That Case

Posted by Sarah Whitman on Thu, Dec 18, 2014 @ 06:00 AM

Here are 10 portfolio cases and business card cases that will help you attract attention for all the right reasons.

Whether you're interviewing for a new job, pitching a client or competing for a coveted promotion, you know that image counts. What you wear and how you act can leave as much of an impression as your work and your words. While most creatives take care to choose the perfect outfit, many give significantly less thought to the business accessories they carry into meetings, interviews and networking events. But they should.

Topics: Portfolio, Personal Branding, Gift Guide

The Coloring Book Grows Up

Posted by Emily Potts on Tue, Dec 16, 2014 @ 06:00 AM

Searching for novel gifts for creative colleagues? Looking for a fun activity to kick off your next staff meeting? Miss playing with crayons? This adult coloring book collection is for you.

As a kid, I loved getting a new box of crayons and trying out each color to see how it looked on paper. Coloring books allowed me to magically transform a black and white page into a vibrant concoction of my own design. Eventually, I lost interest in images of animated characters and moved on. But I never lost the desire to color and create with my hands

The act of coloring has proven to be a great stress reliever for many people. It's an escape from our hectic lives and forces us to focus on what’s right in front of us by using our imagination to arrange colors in a pleasing way. Fortunately, a new crop of coloring books aimed at adults has flooded the marketplace recently.

Topics: Creativity, Books

How to Get a Design Job on a Top In-House Creative Team

Posted by Michelle Taute on Mon, Dec 15, 2014 @ 06:00 AM

Want to get hired for your dream job? A killer portfolio is a must, but it's not all you need. As part of our Creative Team of the Future project, we talked with in-house managers at top companies like Disney and Target to find out exactly what they look for in talent.

There's always competition for creative jobs, but if you're looking to work at a company known for creativity, the playing field is even more crowded. Here's what you need to know to get a job ­at Disney, Target, Square and the National Parks Conservation Association.

Topics: Creative Team of the Future, Career Advice, Interviewing, Job Search, In-house

LinkedIn Recommendations and Endorsements: 5 Do's and 4 Don'ts

Posted by Sarah Whitman on Fri, Dec 12, 2014 @ 06:00 AM

What should you do – and not do – when it comes to seeking LinkedIn recommendations and endorsements? Our primer will help you seek public validation like a pro.

While they may not make or break you, LinkedIn recommendations and endorsements could help you land that next job or freelance project. The trick is to seek recommendations the right way. 

Topics: Social Media, Networking, Personal Branding

Moolah Palooza: On Tour in Boston

Posted by Jenn Popovic on Thu, Dec 11, 2014 @ 06:00 AM

Who's ready to rock?! Moolah Palooza – TCG's 2015 Salary Guide – is your exclusive backstage pass to current hiring and compensation trends in the creative field.

Whether you're looking for your next gig or you're in search of talent that will bring down the house, we're on tour to explore the job opportunities and earning potential for the hottest creative roles in cities across North America. Our last stop was in San Francisco and now we're taking the party back East to Boston.

Topics: Advice Booklet/Guide, Job Search, Salary Trends, Hiring, Industry Trends

Need Creative Inspiration? Danny Gregory Suggests Going Back to the Drawing Board

Posted by Bryn Mooth on Mon, Dec 8, 2014 @ 06:00 AM

Adman, illustrator and author Danny Gregory talks about the power of drawing, managing criticism and finding fun in your work.

Danny Gregory was in his thirties and well into a successful career in advertising when he started drawing. Actually, he re-started drawing ­– as he notes, it's a skill that most of us master as 7-year-olds. Gregory chronicled his early efforts at drawing in his first illustrated book, Everyday Matters, which provides creative inspiration to people who want to learn to draw.

Topics: Creativity, Design, Career Q&A, Buzz Break

Webinar Wrap-Up: 2015 Salary Spotlight

Posted by Monica Nakamine on Thu, Dec 4, 2014 @ 06:00 AM

Where can you find reliable, up-to-date salary information? What trends are driving the creative job market? Is your expertise a hot commodity? What is the going rate for your skills in your area?

Diane Domeyer, executive director of The Creative Group, answered these questions and shared new salary information in a recent TCG Buzz Break webinar titled "2015 Salary Spotlight."

Topics: Events, Salary Trends, Industry Trends, Buzz Break

Gift Giving at the Office: 20 Memorable and Regrettable Ideas

Posted by Alison Strickland on Wed, Dec 3, 2014 @ 06:00 AM

With the holidays fast approaching, many professionals are wondering what presents to give their business contacts – and what not to give.

It's the thought that counts with gift giving, but some presents prompt the question, "What were they thinking?" The Creative Group recently asked more than 400 advertising and marketing executives to describe the most creative or memorable gift they or a colleague have received from a client or business associate.

Topics: Office Culture, Gift Guide

Freelance Tips: 7 Lessons I Learned During My First Year as a Freelancer

Posted by Sarah Whitman on Mon, Dec 1, 2014 @ 06:00 AM

An editor turned freelancer shares ideas and insights from her first year in business.

Last summer, I left my job of 16 years as an editor of HOW magazine and took the freelance plunge. It was the scariest and bravest thing I've done in my adult life as it was flush with uncertainty. I went freelance with one solid, long-term client that didn't pay enough to cover the bills but gave me a reliable financial foundation upon which to build the rest of my business. Making up the balance required a healthy dose of faith and optimism.

Topics: Career Advice, Freelancing

Not on Instagram? 5 Reasons You Need to Be

Posted by Alison Strickland on Tue, Nov 25, 2014 @ 06:00 AM

Social media can definitely be a time suck, but if you're a creative professional, you need to join Instagram.

Let me start by saying I have no affiliation with Instagram – I'm just a big fan. I was relatively late to the party, having joined in January 2013. (Instagram launched in October 2010.) I had my hands full managing multiple corporate and personal social media accounts; adding Instagram to the mix was the last thing on my mind.

Topics: Creativity, Career Advice, Social Media, Portfolio, Networking, Personal Branding