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Is Your Team Ready for Marketing Technology and Automation? An Interview with Integrate's CMO Scott Vaughan

Posted by Michelle Taute on Mon, Oct 20, 2014 @ 06:00 AM

Websites and social campaigns are just the tip of the technology iceberg. Scott Vaughan, chief marketing officer of Integrate, talked with us about the behind-the-scenes tech evolution sweeping through the marketing world.

Topics: Creative Team of the Future, Marketing, Technology, Industry Trends

Mobile Web Design Trends: Q&A with Dave Fletcher

Posted by Megan Lane Patrick on Fri, Oct 17, 2014 @ 06:00 AM

Top mobile design experts share their secrets for staying ahead of the curve in this fast-changing industry.

Whether you're just getting started designing for the mobile web or you're trying to help clients understand how they can take advantage of the latest mobile web developments, knowing where to look for information can be challenging. To simplify the task, we asked some accomplished mobile web design experts to share their thoughts on how to succeed and keep pace in this exciting, ever-evolving field.

Our first interviewee is Dave Fletcher, founder and DEO (design executive officer) of The Mechanism, a digital agency based in New York City. For more than two decades, this noted design expert has explored a wide range of media, including interactive design, print, video and photography for clients around the globe.

Topics: Technology, Design, Industry Trends, Buzz Break

The Stiff Competition for Creative Jobs Today

Posted by Alison Strickland on Thu, Oct 16, 2014 @ 06:00 AM

Looking to land a creative job? You better be prepared to flaunt what you've got. The competition is fierce and employers are searching for people with very specific, high-demand skill sets.

What exactly are you up against in today's job market? Well, according to a recent survey by The Creative Group, advertising and marketing executives interviewed said they receive 23 resumes, on average, for every open creative position. They then meet with six applicants, on average, before filling the role.

Topics: Interviewing, Advice Booklet/Guide, Job Search, Resume, Industry Trends

What Do You Get When You Cross Design with Business?

Posted by Monica Nakamine on Wed, Oct 15, 2014 @ 06:00 AM

This isn't a trick question. In fact, the intersection of design and business is a very real phenomenon that is only gaining momentum.

It's no secret. Design thinking is a competitive advantage for companies that embrace it and apply it to their products, packaging, marketing, websites and user interfaces. Think Apple, Adobe, Starbucks. But business trends are also influencing design. Here are just three ways these two fields are colliding.

Topics: Design, Industry Trends

Even Creativity Gurus Have to Work at Being Creative: Q&A with Sam Harrison

Posted by Bryn Mooth on Mon, Oct 13, 2014 @ 06:00 AM

Author and creativity guru Sam Harrison discusses how curiosity and perseverance can keep the ideas flowing.

If you ever have the chance to hear Sam Harrison speak at an industry event, by all means, take advantage. Sam's curiosity about his own creative process has led him to focus his career on researching creativity and writing and talking about the ways we develop ideas. He inspires creative pros to keep their mental muscles toned and helps them successfully pitch their ideas to colleagues and clients. (Plus, he's one of the nicest, smartest people you'll encounter.)

Topics: Creativity, Career Q&A, Buzz Break

Who Let the Dogs In? 6 Tips for a Canine-Friendly Workplace

Posted by Sarah Whitman on Thu, Oct 9, 2014 @ 06:00 AM

Allowing dogs in the office is an increasingly popular perk offered by creative firms. Here are six things to consider if you want to maintain a safe and happy dog-friendly domain.

Take Your Dog to Work Day (June 20) may have come and gone, but some creative organizations are embracing this perk year-round. Researchers at Virginia Commonwealth University found that having dogs at work increases job satisfaction, lowers stress and boosts employee loyalty. Dogs also force employees to take much-needed breaks to keep their bodies healthy and the creative juices flowing. Plus, the perk alleviates the guilt many dog owners feel about leaving their four-legged friends at home all day.

Topics: Industry Trends, Office Culture, Perks & Benefits, Management

7 Things to Watch for When Starting a New Job

Posted by Steve Taylor on Wed, Oct 8, 2014 @ 06:00 AM

Starting a new job? Don't stick out like a sore thumb. Observe your new environment with eagle eyes and you'll be "one of the team" in no time.

No matter how many jobs you've held, it's always a little unnerving walking into a new office. There are so many variables at play and any number of them can make or break you.

Topics: Career Advice, Office Culture, The Great Agency Adventure

Professional Development for Creatives: 3 Ways to Grow Your Team's Skills

Posted by Michelle Taute on Mon, Oct 6, 2014 @ 06:00 AM

Creative teams of the future never stop learning. Here's how to help your team keep pace and boost retention.

What's one of the biggest career concerns in-house creatives have today? Keeping their skills up to date. As part of this year's Creative Team of the Future project, we surveyed more than 750 in-house design professionals and an overwhelming majority (94 percent) told us they're worried about staying current.

With constant changes in software and technology, it's natural to want to keep up, but that doesn't mean it’s easy: More than half of in-house designers rated their company's training resources as fair or poor. This makes many designers feel like they're on their own to learn critical new skills.

Topics: Creative Team of the Future, Skills Development, Retention, Industry Trends, In-house, Perks & Benefits, Management

Are You a Coffee Shop Etiquette Offender?

Posted by Kara Gebhart Uhl on Fri, Oct 3, 2014 @ 06:00 AM

Many creative freelancers like to work outside of their home. Cafés can be ideal ­– until another freelancer walks in and forgets proper coffee shop etiquette. Here's how to behave in such a way that a modern-day Emily Post would approve.

With three young children at home, I don't have a dedicated home office. So when I hire a babysitter, I leave. Although the library is nice – and free – I love the local independent coffee shop in my town. I know the owner and employees. I know what I like on the menu, the comfort level of the different chairs, where the outlets are and the times of day the shop is most busy.

Topics: Freelancing, Op-ed

Creativity, Collaboration and Career Success: Q&A with Gail Anderson

Posted by Ed Roberts on Wed, Oct 1, 2014 @ 06:00 AM

Famed designer and typographer Gail Anderson has cracked the code to career success – and collaboration is key.

Gail Anderson's success can be attributed to her incredible design talent, but also her unique ability to work well with others. She's known for creating iconic editorial designs for Rolling Stone and memorable posters and identity systems for famous Broadway shows. She's also cowritten several typography books with Steven Heller. In 2008, Anderson received an AIGA Medal, the highest recognition for achievement in the field of graphic design.

Topics: Creativity, Career Advice, Typography, Design