Whether you're just getting started designing for the mobile web or you're trying to help clients understand how they can take advantage of the latest mobile web developments, knowing where to look for information can be challenging. To simplify the task, we asked some accomplished mobile web design experts to share their thoughts on how to succeed and keep pace in this exciting, ever-evolving field.
Our first interviewee is Dave Fletcher, founder and DEO (design executive officer) of The Mechanism, a digital agency based in New York City. For more than two decades, this noted design expert has explored a wide range of media, including interactive design, print, video and photography for clients around the globe.
What exactly are you up against in today's job market? Well, according to a recent survey by The Creative Group, advertising and marketing executives interviewed said they receive 23 resumes, on average, for every open creative position. They then meet with six applicants, on average, before filling the role.
It's no secret. Design thinking is a competitive advantage for companies that embrace it and apply it to their products, packaging, marketing, websites and user interfaces. Think Apple, Adobe, Starbucks. But business trends are also influencing design. Here are just three ways these two fields are colliding.
If you ever have the chance to hear Sam Harrison speak at an industry event, by all means, take advantage. Sam's curiosity about his own creative process has led him to focus his career on researching creativity and writing and talking about the ways we develop ideas. He inspires creative pros to keep their mental muscles toned and helps them successfully pitch their ideas to colleagues and clients. (Plus, he's one of the nicest, smartest people you'll encounter.)
Take Your Dog to Work Day (June 20) may have come and gone, but some creative organizations are embracing this perk year-round. Researchers at Virginia Commonwealth University found that having dogs at work increases job satisfaction, lowers stress and boosts employee loyalty. Dogs also force employees to take much-needed breaks to keep their bodies healthy and the creative juices flowing. Plus, the perk alleviates the guilt many dog owners feel about leaving their four-legged friends at home all day.
No matter how many jobs you've held, it's always a little unnerving walking into a new office. There are so many variables at play and any number of them can make or break you.
What's one of the biggest career concerns in-house creatives have today? Keeping their skills up to date. As part of this year's Creative Team of the Future project, we surveyed more than 750 in-house design professionals and an overwhelming majority (94 percent) told us they're worried about staying current.
With constant changes in software and technology, it's natural to want to keep up, but that doesn't mean it’s easy: More than half of in-house designers rated their company's training resources as fair or poor. This makes many designers feel like they're on their own to learn critical new skills.
With three young children at home, I don't have a dedicated home office. So when I hire a babysitter, I leave. Although the library is nice – and free – I love the local independent coffee shop in my town. I know the owner and employees. I know what I like on the menu, the comfort level of the different chairs, where the outlets are and the times of day the shop is most busy.
Gail Anderson's success can be attributed to her incredible design talent, but also her unique ability to work well with others. She's known for creating iconic editorial designs for Rolling Stone and memorable posters and identity systems for famous Broadway shows. She's also cowritten several typography books with Steven Heller. In 2008, Anderson received an AIGA Medal, the highest recognition for achievement in the field of graphic design.