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How to Develop Organizational Values: Q&A with Rule29's Justin Ahrens

Posted by Emily Potts on Thu, Mar 26, 2015 @ 06:00 AM

Want to build a firm with strong organizational values? Follow the lead of Rule29's Justin Ahrens.

As founder and principal of the creative firm Rule29, Justin Ahrens has built a creative culture based not just on doing good work but also doing actual good. It's the kind of ethos that builds team loyalty and creates a healthy work environment conducive to creative problem solving.

Topics: Design, Office Culture, Team Building, Buzz Break

Top 10 Copy Editing Tips for Creatives

Posted by Sarah Whitman on Tue, Mar 24, 2015 @ 06:00 AM

A seasoned editor offers 10 copy editing tips to help creative professionals craft error-free communications.

Even if you're not a copywriter by trade, the ability to write clean and compelling copy is critical to your career. Sending sloppy or unclear emails or reports can make you look bad and leave your colleagues and clients frustrated and confused. As the line between traditional roles continues to blur, you may be asked to perform tasks that fall outside your job description, including writing and copy editing. After all, creatives are in the communication business, and pixels and prose go hand in hand.

Topics: Career Advice, Skills Development

Aaron Draplin: Being Productive Anywhere, Anytime

Posted by Emily Potts on Thu, Mar 19, 2015 @ 06:00 AM

Meet Aaron Draplin: Award-winning designer, noted conference speaker, frequent flier and to-do list crusher.

Aaron Draplin likes to keep busy. He's been the proprietor, designer, janitor and receptionist at Draplin Design Co., in Portland, Oregon, since he opened shop in 2004. And that's just the way he likes it.

Topics: Design, Career Q&A, Buzz Break

8 Tips to Amp Up Your Job Prospects in a Stronger Economy

Posted by Alison Strickland on Wed, Mar 18, 2015 @ 06:00 AM

Research shows hiring is happening across the board, including in the creative industry. Are you well positioned to take advantage of the opportunities before you? In this video, TCG executive director Diane Domeyer shows you how to amp up your job prospects.

Let's be honest. We're now nearly a quarter of the way through the year and many of us have long forgotten the career goals we made for 2015 – or put them on the back burner to attend to deadlines and heavy workloads. It's just too easy to slip back into old routines and get caught up in the hubbub at work.

Topics: Career Advice, Job Search, Video

Getting Out of the Skills Gap

Posted by The Creative Group on Mon, Mar 16, 2015 @ 06:00 AM

As the economy continues to grow stronger, agencies and in-house teams are facing greater challenges finding skilled creative talent.

According to research from The Creative Group, hiring in the creative industry is picking up, but employers are under pressure to recruit and retain the talent they need. For one, there just aren't enough qualified candidates available. According to the Bureau of Labor Statistics, the unemployment rate for many positions in the creative field is lower than the overall national rate of 5.7 percent.

Topics: Advice Booklet/Guide, Hiring, Industry Trends

7 Elements of a Highly Creative Work Environment

Posted by The Creative Group on Thu, Mar 12, 2015 @ 06:00 AM

Many creatives are right-brainers who see the world a little differently than others, and they tend to invest themselves emotionally in their jobs. So their work environment needs to be an engaging, supportive space that allows them to stretch, do their best work and enjoy the process.

What does the ideal creative work environment look like? As you probably guessed, there's not one right answer. But if you toured the offices of some of the most successful creative teams, you'd likely notice some commonalities.

If you're evaluating your current position or searching for a new job, consider these seven elements of a highly creative work environment.

Topics: Career Advice, Office Culture

Boomerang Effect: How to Rehire Former Employees

Posted by The Creative Group on Wed, Mar 11, 2015 @ 06:00 AM

Creative professionals with in-demand skills are in short supply, prompting some companies to rehire former workers who left the organization on good terms. But there are pros and cons to weigh before recruiting so-called boomerang employees.

In many cases, former star performers combine an intimate understanding of your business with in-depth market knowledge – factors that are major catalysts for success. But although rekindling a relationship with ex-staff members can bring many advantages, it's also fraught with dangers if you don't have a firm strategy in place. This four-step guide to re-employing boomerangs will help you avoid the pitfalls.

Topics: Hiring, Management

6 Steps to Growing Your Personal Brand as a Freelancer

Posted by The Creative Group on Mon, Mar 9, 2015 @ 06:00 AM

When creative agencies market themselves to clients, they have the power of a brand to stand behind: a well-designed logo, a thoughtful positioning statement and the positive associations that those elements bring. If you're a freelancer, you can harness those same powerful tools to effectively promote your services to new customers.

As a creative freelancer in any discipline – whether you're a graphic designer, web guru or copywriter – your personal brand is your most important marketing asset. If you outfit yourself with a brand identity (whether it's a graphic logo or a typographical treatment of your name) and a personal statement that defines your skills and point of view – you will create a great first impression in your prospects' minds.

Topics: Freelancing, Personal Branding

7 Ideas for Changing Company Culture and Attracting Top-Notch Creatives

Posted by Sarah Whitman on Thu, Mar 5, 2015 @ 06:00 AM

Creative license. The freedom to innovate. Permission to take risks. That's what the 750 creative professionals surveyed for The Creative Group's Creative Team of the Future project said they want most from their employers.

Companies that want to maintain a successful business for the long haul and keep creatives happy will need to cultivate an environment that fosters these principles.

Topics: Creative Team of the Future, Retention, Office Culture, Management

How to Kick-Start Your Content Marketing Strategy: Q&A with Stacey King Gordon

Posted by Sarah Whitman on Tue, Mar 3, 2015 @ 06:00 AM

Content guru Stacey King Gordon offers expert advice for developing and maintaining a winning content marketing strategy for your company. 

If you've heard "content marketing" bandied about but are unsure what the term really means, you're not alone. Content marketing is a hot buzzword, but many companies and agencies fail to realize that it's much more than a trend to glom onto. Yes, businesses should absolutely consider adding content marketing to their toolkit, but it's critical to take the time to develop a thorough, customized plan.

Topics: Marketing, Buzz Break