Can We Please Get Along? 10 Tips for Collaborating with IT Professionals

Posted by Sarah Whitman on Thu, Apr 16, 2015 @ 06:00 AM

As creative and IT teams work more closely to tackle digital initiatives, shared stumbling blocks often prevent projects from flowing smoothly. Here we reveal common barriers to effective collaboration and strategies for improving relationships with your IT counterparts.

Increasingly, creative teams are collaborating with information technology (IT) departments to tackle projects that demand both marketing and technology skill sets. In fact, more than half (55 percent) of advertising and marketing executives surveyed by The Creative Group said they are working more closely with technology leaders within their company compared to three year ago. But this partnering approach, while beneficial to the business, is not without challenges.

Topics: Career Advice, Office Culture, Team Building

How to Ask for a Raise: 4 Steps to Getting the Salary You Deserve

Posted by Roxan Mathys on Tue, Apr 14, 2015 @ 06:00 AM

Heading into a salary discussion with your manager? Read this first.

Knowing how to ask for a raise is important considering the inherent trickiness of initiating a compensation-related conversation. The key is to be prepared! Take the time to build a strong case and be ready to sway any doubts your boss may have. Here are four tips to help you do just that.

Topics: Career Advice, Salary Trends

Creative Case Story: Jessica Hische Creates Sinfully Sweet Hand Lettering for Starbucks Ad Campaign

Posted by Emily Potts on Fri, Apr 10, 2015 @ 06:00 AM

Hand lettering is all the rage, but very few artists do it as well as designer and typographer Jessica Hische.

Jessica Hische has become something of a sweetheart in the design world with her prolific output and her frequent appearances at industry conferences and events. Her lettering can be seen in movie titles like Moonrise Kingdom, on book covers, and in brand identities and advertisements for clients including Target, Livestrong, Bertoli, and Starbucks, among many others.

Here, she talks about collaborating with ad agency BBDO for a truly scrumptious campaign for Starbucks, featuring four of their signature lattes.

Topics: Typography, Design, Creative Case Story

How to Hire an Employee: 6 Tips to Head Off Hiring Disasters

Posted by Sarah Whitman on Tue, Apr 7, 2015 @ 06:00 AM

New to hiring? While you need to move swiftly to land top creative job candidates today, you can't be careless. Taking shortcuts can come back to haunt you. Here's how to hire an employee you won't regret.

Topics: Hiring

Register Now for the SEO Your Resume Webinar

Posted by The Creative Group on Fri, Apr 3, 2015 @ 06:00 AM

"Use your words" is the kind of direction moms and dads give to frustrated toddlers. Turns out, it's also great advice for job seekers.

Human resources (HR) professionals can't possibly read every resume they receive, so they rely on parsing software to show them only the ones that fit their requirements. That means applicants need to optimize their applications, using search engine optimization (SEO) techniques.

Topics: Events, Job Search, Resume, Buzz Break

What Is Company Culture? And Why Is It Important to Your Agency?

Posted by The Creative Group on Thu, Apr 2, 2015 @ 06:00 AM

Job candidates and employees expect more from the companies they work for than just a steady paycheck and health benefits. With top creative talent being so in demand, choosy job seekers often make their final selections based on cultural fit. But what is company culture and why should it be important to your agency?

Topics: Office Culture

The Done Scale: An Online Comic by 20px

Posted by Alison Strickland on Tue, Mar 31, 2015 @ 06:00 AM

Think you're done with that project? Think again. If you're a perfectionist at work – or manage or report to one – you can probably relate to this online comic by 20px.

How many times have you neared the end of an assignment only to second-guess yourself, or have a boss or client doubt the "final" deliverable? It's a common conundrum for creative professionals, where revisions are part of the concepting/design/writing process. The hard part, as The Done Scale shows, is knowing when to call it a day and move on.

Topics: Comic

How to Develop Organizational Values: Q&A with Rule29's Justin Ahrens

Posted by Emily Potts on Thu, Mar 26, 2015 @ 06:00 AM

Want to build a firm with strong organizational values? Follow the lead of Rule29's Justin Ahrens.

As founder and principal of the creative firm Rule29, Justin Ahrens has built a creative culture based not just on doing good work but also doing actual good. It's the kind of ethos that builds team loyalty and creates a healthy work environment conducive to creative problem solving.

Topics: Design, Office Culture, Team Building, Buzz Break

Top 10 Copy Editing Tips for Creatives

Posted by Sarah Whitman on Tue, Mar 24, 2015 @ 06:00 AM

A seasoned editor offers 10 copy editing tips to help creative professionals craft error-free communications.

Even if you're not a copywriter by trade, the ability to write clean and compelling copy is critical to your career. Sending sloppy or unclear emails or reports can make you look bad and leave your colleagues and clients frustrated and confused. As the line between traditional roles continues to blur, you may be asked to perform tasks that fall outside your job description, including writing and copy editing. After all, creatives are in the communication business, and pixels and prose go hand in hand.

Topics: Career Advice, Skills Development

Aaron Draplin: Being Productive Anywhere, Anytime

Posted by Emily Potts on Thu, Mar 19, 2015 @ 06:00 AM

Meet Aaron Draplin: Award-winning designer, noted conference speaker, frequent flier and to-do list crusher.

Aaron Draplin likes to keep busy. He's been the proprietor, designer, janitor and receptionist at Draplin Design Co., in Portland, Oregon, since he opened shop in 2004. And that's just the way he likes it.

Topics: Design, Career Q&A, Buzz Break