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Making the Most of Entry-Level Marketing Jobs

Posted by The Creative Group on Thu, Aug 28, 2014 @ 06:00 AM

After surviving hours of instruction, course work and examinations, you've finally earned your college diploma. You're anxious to launch your marketing career. You have the skills and knowledge to land a great job and finally establish yourself as a bona fide professional. But before setting sights on a corner office or six-figure salary, be prepared to do a little "grunt work" first.

While passion and industry expertise will help you impress hiring managers, it takes time and a steady record of achievement to reach your potential. Your first post-grad position may involve a few mind-numbing tasks, but try not to let the boredom get the best of you.

Topics: Career Advice, Marketing

On Tap: Cool Beer Labels

Posted by Megan Lane Patrick on Tue, Aug 26, 2014 @ 06:00 AM

How cool is that brew you just pulled from the fridge? If it's one of the many craft beers with a unique design, you may be drinking from a piece of art. To learn more about this design niche, we spoke with Cool Beer Labels coauthor Daniel Bellon.

Topics: Books, Design

4 Ways Stay-at-Home Moms and Dads Can Enjoy a Fruitful Freelancing Career (Without Going Crazy)

Posted by Kara Gebhart Uhl on Fri, Aug 22, 2014 @ 06:00 AM

Working from home while parenting can drastically cut childcare costs. But it can also affect your sanity. Here are tips on how to effectively freelance from home while also living up to your parenting expectations.

I had a vision while pregnant with my oldest child. In it, I was writing in a sun-filled, organized office, music playing softly in the background. My child was sitting on a homemade quilt spread out next to my desk, quietly playing with wooden blocks. Every so often we'd look at each other and smile. 

Topics: Career Advice, Freelancing

The Recruiter Files: Q&A with Division Director Eric Kimble

Posted by Kellie Shadle on Thu, Aug 21, 2014 @ 06:00 AM

What's it like working as a recruiter for The Creative Group or with TCG as a freelancer or hiring manager? Why are our staffing and recruiting professionals in the best position to help you find a job or creative talent?

To answer these questions and more, we're launching a new series on the blog - The Recruiter Files - where we'll be profiling different team members each month. Our hope is that you'll better understand who we are, what we do, why we do it and how we can be a career or hiring resource to you.

To kick things off, we spoke with Eric Kimble, division director of our Denver team. He just celebrated his 10-year anniversary with our company and knows a thing or two about the creative staffing industry.

Topics: Job Search, Industry Trends, Career Q&A, The Recruiter Files

10 Fresh Ways to Find Design Inspiration

Posted by Michelle Taute on Mon, Aug 18, 2014 @ 06:00 AM

Need a shot of design inspiration? We asked more than 750 designers to share their secrets for jump-starting creativity. Here are 10 noteworthy nuggets of advice.

Our annual Creative Team of the Future project peeks into the future of the industry. But regardless of what changes are ahead, one thing is for sure: It's going to take a lot of inspiration and innovation for creative professionals, teams and companies to move forward and thrive. So, in partnership with AIGA, we asked the more than 750 designers who responded to this year's survey a simple question: Where do you most commonly go for creative inspiration or fresh perspective?

Topics: Creative Team of the Future, Creativity

5 Creatives Share Their Biggest Career Mistakes – and the Lessons Learned

Posted by Sarah Whitman on Fri, Aug 15, 2014 @ 06:00 AM

Whether it was committing a careless error or taking the wrong job altogether, every creative professional has made a career mistake. Here, five creatives share their biggest blunders and what they learned from them.

Sloppy screw-ups. Misguided job choices. Using bad judgment. Everyone has made a career mistake or two. And while a boneheaded decision may cause you to hang your head in shame ­– or beat it against the proverbial wall ­– the real crime would be failing to learn from the error.

Topics: Career Advice

Webinar: 8 Creativity Battles You Fight Every Day

Posted by Monica Nakamine on Thu, Aug 14, 2014 @ 06:00 AM

Whether you're a seasoned art director or an entry-level designer, the ability to express your creativity is not only a vital part of your career, it's in your DNA. But even in the most innovation-inducing environments, there will be obstacles that can shut down your creativity faster than a hot knife through butter.

Don't miss the next TCG Buzz Break where guest speaker Stefan Mumaw, creative director at Callahan Creek, and TCG executive director Diane Domeyer will discuss the forces that keep you from reaching your creative potential on and off the clock.

Topics: Creativity, Events, Buzz Break

A Grown-Up School Supply List

Posted by Sarah Whitman on Wed, Aug 13, 2014 @ 06:00 AM

The silver lining of back-to-school season is getting to buy brand spankin' new stuff. There's nothing like a box full of crayons and a fresh notebook to get you in the mood to learn something new. But why should kids have all the fun?

We’ve rounded up 10 office products that will brighten your workspace and get your creative juices flowing as summer gives way to fall. Consider this your big-kid school supply list.

Topics: Gift Guide

Hot Job: Marketing Manager

Posted by The Creative Group on Mon, Aug 11, 2014 @ 05:00 AM

Do you have a knack for knowing customers and what they want from a brand? A marketing manager brings analytical skill and a flair for communication to the art of branding.

Nowadays there are more and more avenues for marketers to capture our eyes and ears. Relative newcomers like Internet radio and banner ads have lined up alongside traditional billboards, print ads and TV spots. They're digital, they're mobile and they're multiplying faster than ever. More media means more to manage.

Topics: Job Search, Marketing, Salary Trends, Job Title/Description

7 Reasons Designers Should Learn Code

Posted by Monica Nakamine on Fri, Aug 8, 2014 @ 06:00 AM

While the thought of writing a line of code might go against your every creative instinct as a designer, learning it can give you a distinct edge in today's job market.

To make their teams as lean and mean as possible, agencies and in-house departments are hiring designers who can sufficiently handle the tasks of related disciplines ­– from photography to writing code. Because of the digital age in which we live, the ability to code is becoming a skill that is highly sought by hiring managers. Put simply, if you're a designer with coding skills, you're a hot commodity.

Topics: Skills Development