As creative and IT teams work more closely to tackle digital initiatives, shared stumbling blocks often prevent projects from flowing smoothly. Here we reveal common barriers to effective collaboration and strategies for improving relationships with your IT counterparts.
Increasingly, creative teams are collaborating with information technology (IT) departments to tackle projects that demand both marketing and technology skill sets. In fact, more than half (55 percent) of advertising and marketing executives surveyed by The Creative Group said they are working more closely with technology leaders within their company compared to three year ago. But this partnering approach, while beneficial to the business, is not without challenges.